Growth, Paid media · Real estate
Midtown Park Residences
The project
Midtown Park is a five-acre, $2 billion mixed-use redevelopment in Midtown Miami by Rosso Development and Midtown Development, with Proper Hospitality.
Creative & Digital execution
Bilingual English and Spanish Meta lead campaigns using video, instant forms and Messenger to reach international buyers in Argentina, Colombia and Mexico.
Verified outcome
Campaign-level resultsfrom Midtown Park Residences.
The project
- $2B
- master-plan investment
- 5 acres
- mixed-use district
- 924
- residences planned
- 28 stories
- first tower, designed by Arquitectonica
- 26
- leads from the top campaign at $15.05 per lead
- $5.75
- per lead on the lowest-cost campaign
Source note
Campaign-level results as reported by Meta Ads Manager, Jul 14 to Sep 11, 2025. Project figures per public developer announcements. Past performance does not guarantee future results.